It is packaged in a bag with gray and gold embroidery accents. It is a blend of 50 whiskies that is then finished in Cognac casks from the French Limousin forest. Crown Royal XO was introduced in January 2014.Crown Royal Black was introduced in 2010, and is a darker, higher alcohol (90 proof) whisky.Crown Royal Reserve comes in a tan, velvet-like bag with coarse gold drawstrings. The whiskies are aged for a longer period than the original. Crown Royal Reserve was introduced in 1992.Crown Royal comes in a purple felt-like bag with a gold tasseled drawstring. It was available only in Canada until 1964. Crown Royal was introduced in 1939 and is the original version of the brand.It was available only in Canada until 1964, being introduced to the United States in the 1960s. Origins Ĭrown Royal was introduced in 1939 by Samuel Bronfman, president of Seagram, as a tribute to the 1939 royal tour of Canada by King George VI and his wife, Queen Elizabeth, the first of a reigning monarch to Canada. It is the top-selling brand of Canadian whisky in the United States. The whisky was sold exclusively in Canada until the 1960s, when it was first introduced to international markets. The whisky was introduced in 1939 by Samuel Bronfman for the 1939 royal tour of Canada. Production of Crown Royal is done at Gimli, Manitoba, while the blending and bottling of the whisky are done in a facility in Amherstburg, Ontario. Crown Royalĭeluxe, Limited Edition, Special Reserve, XO, XR, Black, Maple, Regal Apple, Honey, Northern Harvest Rye, Salted Caramel, Vanilla, PeachĬrown Royal, originally known as Seagram's Crown Royal, is a blended Canadian whisky brand created by Seagram and owned by Diageo since 2000. For the 2001 album by Run DMC, see Crown Royal (album).